Cataloger-Relevant Cherry-Pickin’s From eTail Conference

* Search engine optimization will drive incremental revenue. Many multichannel marketers have let SEO lapse a bit due to a greater focus on paid search programs. “But we see a potential big boost in 2008. The biggest question for us is that attribution and measure for us so we can answer to our CFO. SEO dollars that are free to us should be leveraged to the max.” — Angela Caltagirone, director of direct marketing services, Williams-Sonoma