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Paul Miller
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* In 2008, give paid search a portion of marketing expenses, taking into consideration both the revenue and cost sides.
* Learn from on-site searches. “If something shows up as no results, that’s a big red flag for our merchandising team. If a customer is looking for a recipe on the Williams-Sonoma site, we look to have a technique class in our stores.”
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- Companies:
- Dell Computer Corporation
- Williams-Sonoma
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