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Paul Miller
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7. Maximize Your Market Spend Across Channels
In determining its potential market spend for the three channels Williams-Sonoma and its other trichannel units, such as Pottery Barn, use, the housewares and home furnishings marketer looks at the following metrics:
* Matchback information to people who received catalogs.
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- Companies:
- Dell Computer Corporation
- Williams-Sonoma
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