Cataloger Q&A: Dale and Thomas Popcorn Focuses on Cross-channel Promotion and Matchbacks

Catalog Success: When did you launch the catalog?
PG: We had a print catalog in the fall of 2005 that was mainly directed to consumers. Some went to corporate customers, but at the time we were just launching our B-to-B division, and we did other kinds of marketing on that side. In 2006, we did a lot more of both consumer and corporate mailings to the housefile and prospects.