Cataloger Q&A: Dale and Thomas Popcorn Focuses on Cross-channel Promotion and Matchbacks

Catalog Success: Why the name change?
PG: Two years into the life of the company, Isiah Thomas was in the neighborhood of our first store, smelled the popcorn and sort of demanded to be part of the company. He’s one of the biggest popcorn lovers ever. He’s got a strong emotional attachment to it. It’s all about sharing and being with family. The emotional attachment for him comes from when he was very young, sitting around watching TV with a bowl of popcorn. He’s always wanted to be involved with popcorn, and when he saw us, he knew this was his opportunity. When he became a part of it, they rethought the name of the company. Thomas is for him, and Dale is a third generation popcorn farmer from Popcorn, Ind.