Cataloger Q&A: Dale and Thomas Popcorn Focuses on Cross-channel Promotion and Matchbacks

Catalog Success: How did the company evolve?
Paul Goodman: Just about four years old, the company started out as Popcorn Indiana. It was a store on the Upper West Side of Manhattan, on Broadway at 77th St. It’s evolved over the past four years into a multichannel company with retail, direct to consumer via catalog and Web, corporate sales and wholesale.