B-to-B Goes ‘Plug and Play’
Cataloger/manufacturer United Receptacle supports its distribution sales network by creating and producing ready-to-use catalog layouts.
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United also works with three major wholesalers from the office products market to supply its merchandise to offices and corporations.
In all, United mailed more than 50,000 copies of its catalog in 2005 to customers and prospects, says Lesh, who also notes that some national accounts may have more than one sales office.
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Alicia Orr Suman
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