Cataloger/manufacturer United Receptacle supports its distribution sales network by creating and producing ready-to-use catalog layouts.

By Alicia Orr Suman

Understanding United’s B-to-B Catalog

Like that of many b-to-b marketers, United’s catalog is not a selling vehicle, but an information tool. It’s a piece of literature annually mailed to distributors and business customers to familiarize them with the product line, so they can better market it to their end-user b-to-b buyers.