B-to-B Goes ‘Plug and Play’
Cataloger/manufacturer United Receptacle supports its distribution sales network by creating and producing ready-to-use catalog layouts.
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Other catalogers’ Web sites are another place United’s creative team sometimes finds its work in use. Says McCord, “We provide images to companies to use on their Web sites.” Additionally, United provides its entire database of product specs in an Excel spreadsheet to any catalog customer who wants to post that level of detailed information. Or a cataloger can choose to use only the information that applies to its business.
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Alicia Orr Suman
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