Cataloger/manufacturer United Receptacle supports its distribution sales network by creating and producing ready-to-use catalog layouts.

By Alicia Orr Suman

The Web’s Role in the Sales Cycle

In addition to creating sample catalog pages, United provides materials for merchants to use on their Web sites. Distributors, catalogers and end-user customers also can refer to the United Receptacle Web site, “if they want a good, quick, in-depth review of the breadth and depth of the United bundle,” Friedman explains.