Cataloger/manufacturer United Receptacle supports its distribution sales network by creating and producing ready-to-use catalog layouts.

By Alicia Orr Suman

United Receptacle has other unique programs, too. For the three wholesalers it works with, United has a program whereby it will create a flyer especially for them that is, in essence, a mini-catalog personalized to their business specs. It features all of the United products that wholesaler offers. Says Lesh, “This allows the wholesaler to hand a mini-catalog to its customers who are interested in waste receptacles, and be able to say, ‘This is the full line we offer.’”