B-to-B Goes ‘Plug and Play’
Cataloger/manufacturer United Receptacle supports its distribution sales network by creating and producing ready-to-use catalog layouts.
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In addition to the catalog, United produces flyers that are niche-oriented to specific customer segments. For example, a flyer titled “Smokers Solutions” updates product data on urns and combination receptacles that offer solutions to dealing with cigarette waste — a growing concern for many companies and communities, says Lesh.
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Alicia Orr Suman
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