B-to-B Goes ‘Plug and Play’
Cataloger/manufacturer United Receptacle supports its distribution sales network by creating and producing ready-to-use catalog layouts.
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“We provide the artwork in 300 dpi and with CMYK images. We use QuarkXPpress, which is widely accepted, but also can provide PDF or Adobe Acrobat format files if a cataloger prefers,” he says. For copy, McCord tends to stick with “vanilla, out-of-the-box fonts to make translation easier. Sometimes, if we try to pick up too unusual of a font, it gets lost in translation.”
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Alicia Orr Suman
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