B-to-B Goes ‘Plug and Play’

This allows for what McCord refers to as a “plug-and-play” scenario. “When the company looks at how we’ve placed our products on their catalog pages, they can imagine just plugging that catalog page right into their existing book and going to press.”

McCord’s key goals as United’s designer include: optimizing the page real estate; creating a page that resembles the look and feel of the customer’s catalog; and always providing camera-ready artwork.