Cataloger/manufacturer United Receptacle supports its distribution sales network by creating and producing ready-to-use catalog layouts.

By Alicia Orr Suman

While United uses an ad agency to help create its own catalog, for its clients it handles things a bit more personally. “We have in-house specialists whom I work closely with to produce usable page layouts,” says Lesh. “When customers are ready to say ‘yes’ and place the products in the catalog, we’ll even provide the electronic pages for them.”