Cataloger/manufacturer United Receptacle supports its distribution sales network by creating and producing ready-to-use catalog layouts.

By Alicia Orr Suman

Creating the Layouts

The idea of creating catalog page layouts for its b-to-b catalog customers is a concept United pioneered and brought to the jan/san industry in the late 1990s, notes Lesh. “When we started doing it [as part of the sales process], and everybody really liked it and appreciated it, we realized how important it was.” Now, he says, more manufacturers are following United’s lead and offer some help with catalog page production.