Catalogers of the Year

The difficulty, he says, is that growth — while encouraging — also can be “a constant distraction to what we do, which is sell headsets.” Still, growth is hard to pass up for one as entrepreneurial as Faith. Recently the company began shipping products to Canada, its first foray into international markets. “We’re seeing promising results,” says Faith. “We don’t treat Canada like it’s just another state, like other U.S. marketers tend to,” he notes. “We did some research on how Canadians want to be treated, and we think we found the right approach.”