Catalogers of the Year

Challenges Continue

One of Eichinger’s future challenges is the development of a year-round business. With most of its sales coming in the fourth quarter and most business functions handled in-house, Museum Tour grows from 17 employees in the off season to about 125 in season.

To balance the business, Eichinger hopes to grow the school market. While the catalog is printed only once per year, alternate covers are used on catalogs sent to teachers. Many products also are being made available in bulk quantities, such as teachers might buy for their classrooms.