Catalog Success recognizes three industry professionals named to the top business honors among catalogers and e-merchants.

By Donna Loyle and Matt Griffin

* * * Pat Connolly’s Takeaway Tips * * *

1. Branding is key: “People often forget that at the end of the day, all you have is your brand,” says Connolly. “It’s how consumers measure their trust in you. It’s the impression that comes to their minds when they hear your company name or see your catalog.”