Catalogers of the Year

Another challenge has been attracting and retaining great people. Williams-Sonoma believes in growing its talent from within. Indeed, many of the company’s senior-level executives, he says, “have grown up within Williams-Sonoma.”

Branding Expertise

Today, Connolly is responsible for the company’s brand direct marketing, public relations and marketing communications, creative services and e-commerce strategy. Three years ago, Williams-Sonoma reorganized its operations by brand and “de-siloed” the channels, which used to run separately. “Today, you simply couldn’t run eight different brands each by its own separate channels,” Connolly concedes. “It would be too difficult.”