Catalog Success recognizes four industry professionals named to the top honors among catalogers.

By Reported Donna Loyle

Next, Harrison took her catalog’s merchandising a step further into the lighting world — to sell the whole and all of its parts, such as shades, finials and bulbs. The product-line extension also has a financial benefit, she says: It maximizes sales per square inch in the catalog. “This is all part of our strategy to focus on one thing and be the best at it,” she notes.