Catalog Success recognizes four industry professionals named to the top honors among catalogers.

By Reported Donna Loyle

In addition, she looks to the continued growth of the company’s Web site as a way to expand the customer base to include a younger, better-educated and more affluent demographic.

“Overall, we plan to capitalize on our strength as a multichannel retailer by marketing in different media other than direct mail,” Vernon concludes. For her part, Vernon says, “I’m planning more appearances on home shopping cable television, writing a syndicated weekly newspaper column and starting a consumer advertising campaign to promote our business.”