Catalog Success recognizes four industry professionals named to the top honors among catalogers.

By Reported Donna Loyle

Taking her business to the Internet was Vernon’s most recent growth strategy. The company began selling products online in 1995 on America Online. In 2000, it launched a new Web site at www.lillianvernon.com.

For all of her pioneering work in building her business and her contributions to the catalog industry, Vernon has received scores of honors and awards, among them: Direct Marketing Club of New York Silver Apple award, Catalog of the Year at the Annual Catalog Conference, National Foundation of Women Business Owners Leading Women Entrepreneurs, and membership in The Direct Marketing Association’s Hall of Fame.