Catalog Success recognizes four industry professionals named to the top honors among catalogers.

By Reported Donna Loyle

Growing a Business

Business growth came naturally to the company as a result of Vernon’s analysis of what her customers were buying and what they said they wanted. She recalls, “My growing list of customers had written to ask me to expand my product line. I followed their suggestions and introduced a catalog with more personalized accessories, functional home products and décor. The response was very positive.” Sales grew, and so did the company’s customer mailing list.