Catalog Success recognizes four industry professionals named to the top honors among catalogers.

By Reported Donna Loyle

Though it wasn’t easy running a new business while being a wife and mother, Vernon says she never lost sight of the fact that her family was her first priority.

Merchandise With a Personal Touch

Vernon’s merchandise strategy began with personalized products — and that’s still a service that sets the catalogs apart from the competition. Personalization has been a company trademark, and the catalog continues to be one of the few to offer that service free of charge.