Catalog Success recognizes four industry professionals named to the top honors among catalogers.

By Reported Donna Loyle

Risks Led to Success

Lillian Vernon’s company, Vernon Specialties as it was known back in the 1950s, mailed its first catalog in 1956. A 16-page black-and-white book, it was sent to 125,000 responders to her print ads. The catalog’s product line was built on the premise of personalized products at a fair price, and it included personalized cuff links, blazer buttons, combs and collar pins.