Catalog Success recognizes four industry professionals named to the top honors among catalogers.

By Reported Donna Loyle

LIFETIME ACHIEVEMENT AWAR: Lillian Vernon, founder, Lillian Vernon Corp.

By Alicia Orr Suman

Almost everyone knows the story of how Lillian Vernon launched a catalog business on the kitchen table of her Mount Vernon, NY, apartment. It was 1951, and the young housewife, pregnant with her first child, used $2,000 of her wedding gift money as venture capital to start her own business selling personalized belts and handbags.