Catalog Success recognizes four industry professionals named to the top honors among catalogers.

By Reported Donna Loyle

Harrell certainly has plenty of help available to maintain her standards. In addition to her staff, Harrell’s husband, children and their spouses, grandchildren, and sister all are involved with some aspect of the Harrell Farms operation, if only to help during the harvest and holiday seasons.

Although Harrell would like to keep the business a family one in the future, she acknowledges that all of her children have careers outside the catalog realm. Because of this, she’d prefer to transfer any future leadership to employees who have true personal stakes in the company. She hopes to nurture this leadership through an employee stock option plan that she’s currently drafting and that may be offered in 2005 to staffers with three full years of employment or more.