Catalog Success recognizes four industry professionals named to the top honors among catalogers.

By Reported Donna Loyle

After working with several industry consultants, Harrell found a match in Jim Padgitt, president of catalog consultancy Direct Marketing Insights. Harrell credits Padgitt with helping significantly increase her orders and responses.

Their combined work reveals itself in several successful metrics. Harrell Farms now offers 90 percent more product than it did in 1999, and its staff has increased from one to seven, with 30 part-time employees hired during busy seasons. The company now takes orders around the clock, thanks to outsourced call center Midco. And in 2001, Harrell launched the catalog’s Web site, www.harrellfarms.com.