Catalog Success recognizes four industry professionals named to the top honors among catalogers.

By Reported Donna Loyle

After some thought, Harrell decided to try roasting and salting some pecans to see if customers would like them. They went over so well she started experimenting with other concoctions — pralines, honey-roasted pecans and double-dipped chocolate-coated pecans.

Favorable response to all of these inspired Harrell to enter the world of mail order, and in 1999, she launched the first edition of the Harrell Farms catalog. The 16-page, four-color, digest-sized catalog featured several items that still appear in it today, including the Nibblers’ Delight Sampler, Pecan Lovers’ Sampler, and natural shelled pecan halves and pieces.