Catalog of the Year Awards
Catalog Success recognizes four industry professionals named to the top honors among catalogers.
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Leaving the back end to catalog pros frees the DiGiovannis to concentrate on developing new titles, a strategy they see as key to Autom’s future.
“At some point, a company hits the wall with a title,” DiGiovanni says. “It’s rented all the good lists, gleaned its housefile from them, and there’s a point of diminishing return. Either you have to add pages or titles. We’ve felt that in the past 20 years the way to grow the business is to add titles.”
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- Companies:
- Shades Of Light/Rugs Under Foot
Reported Donna Loyle
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