Catalog Success recognizes four industry professionals named to the top honors among catalogers.

By Reported Donna Loyle

Response to the card deck was so positive DiGiovanni employed the same tactic for other products, and soon, Autom was mailing its own deck of 40 cards every month.

In 1977, DiGiovanni pushed business further ahead by sourcing 3,000 plain black clergy shirts from a factory in Hong Kong through a personal connection there. Though he had to borrow money at high interest rates to fund the order, the payoff was immense. “The shirts just flew out the door,” he says. “So we started asking [the factory] to do other things.”