Catalog of the Year Awards

Shades of Light has 10 mandatory rules for all employees to follow (see abbreviated list below), which are the basic requirements for their jobs. In addition, each department head has developed his or her own list. “This leaves no questions as to where company priorities lie,” Harrison says.

Harrison’s 10 Rules for Employees:
1. Set your goals high and then analyze (post-mortem) to create new strategies to try.
2. Go to any lengths to satisfy a customer.
3. All in-stock products must be shipped within 24 hours. No exceptions.
4. Focus on one area of business and be the best at it.
5. Managers: Require your team’s 10 bests at all times (train, measure, re-train).
6. Break industry rules. Try something new and different every day.
7. Think of Shades of Light as the lighting/flooring experts and innovators. Create a lighting or flooring “experience” for customers. What new product can you think of (i.e., exclusive faux skylight to add happy mood lighting to the home)?
8. In marketing, always show the benefit of the product.
9. We are family. We’re all one team (e.g., retail, distribution, call center).
10. Never lose a sale or a customer. If you run out of ideas, see customer service, John or Ashton.