Catalog Success recognizes four industry professionals named to the top honors among catalogers.

By Reported Donna Loyle

After every mailing, Harrison meets with her staff to assess how the marketing plan worked. “We make a huge list of what we need to do differently the next time.”

After getting input from everyone from marketing to the call center staffers, Harrison says she usually has 12 to 14 things to be changed. In addition to what Harrison called the “big list,” Shades of Light also uses customer surveys and weekly comparisons to keep the company on top of its game. “We always try to improve,” she says.