Catalog Success recognizes four industry professionals named to the top honors among catalogers.

By Reported Donna Loyle

In the catalog, a section may be given more pages if those products are selling well. “We’ll expand the space we give to a category until the sales per page drops, and then we scale it back,” Harrison reveals.

The “look” is something else Harrison and the creative teamwork on coordinating for each catalog. Harrison sets the design style for each catalog a year in advance, requiring an ability to predict home-décor trends. “We try to create a look to each catalog. We might do a ‘Tommy Bahama’ look or a Zen focus, for instance.”