Catalog Success recognizes five professionals named to the top honors in the catalog industry.

By Reported Donna Loyle

Helford and his team also put into practice numerous strategies that helped strengthen and solidify customer loyalty. For example, they began offering:

• one-year unconditional guarantees on everything sold;

• hassle-free, no-questions-asked returns (Viking staffers even will go to a customer’s site free of charge to pick up the merchandise to be returned); and