Catalog Success recognizes five professionals named to the top honors in the catalog industry.

By Reported Donna Loyle

Honorable Mention:

• Timothy Joseph, catalog and Internet director, Woolrich

• Matt Diamond, Jim Johnson and Sam Grades, founders, Alloy

CATALOG LIFETIME ACHIEVEMENT AWARD

Irwin Helford, chairman emeritus, Viking Office Products catalog, and vice chairman (retired), Office Depot

Few executives get the chance to fundamentally alter the direction of their companies. Even fewer change their industries forever. Irwin Helford is one of a rare breed of visionaries whose insights, energy and initiatives helped turn the catalog industry into the multi-billion a year business that it is today.