Catalog Success recognizes five professionals named to the top honors in the catalog industry.

By Reported Donna Loyle

The Industry’s Greatest Challenge

Postage increases. Like all catalogers, Miller looks to save by trimming catalog sizes and weights. “But as catalogers, we also need to learn how to mail most effectively. Some catalogers mail too many books,” Miller says. “Cost structures and ROI will continue to be big drivers of the industry’s success.”