2002 Catalogers of the Year

Eziba’s Greatest Challenges

1. To grow the business responsibly and maximize dollars spent. To help, executives at the 3-year-old company are digging into demographic analysis with the lists they rent. “For example, we’re modeling as profitably as we can,” says Miller.

2. Making products accessible to customers. “We’re offering more environmental shots in our print and online catalogs, for example, showing handcrafted home furnishings in real-life settings,” he explains. “In this way, customers with, say, more traditional home décor, can see how our items will look in such a setting. Many people want to buy culturally interesting and globally sourced products. We show them how to decorate with those items.”