2002 Catalogers of the Year

“Some of these nonprofit groups have passionate followers,” says Miller, “so establishing this program was not only the right thing to do from a moral standpoint, it’s good for marketing and building a loyal customer base, too.”

Miller’s extensive experience in retail marketing is coming in handy at Eziba. The company opened a retail outlet store in its hometown of North Adams, and in April, sales were double plan, he says.