Catalog Success recognizes five professionals named to the top honors in the catalog industry.

By Reported Donna Loyle

3. Getting to know the Web customer a bit better. The difficulty, Wendy Moyle says, is that catalogers frequently don’t know how e-commerce customers find their sites. Therefore, getting a clear picture of this particular demographic is especially difficult. “All catalogers, including us, will have to tackle this issue eventually,” she predicts.