Catalog Success recognizes five professionals named to the top honors in the catalog industry.

By Reported Donna Loyle

1. Lack of innovation among catalogs. “Retail is increasingly becoming theater,” says Shep Moyle. Customers want a shopping experience, one that is emotional and fun. And they want to see that fun not just in the product presentation but in the actual products themselves.”

2. Postage increases. “Hopefully our leaders in Washington will eventually understand that we, as catalogers, will find efficient ways to reach our customers, and it may or may not be via the U.S. Postal Service,” says Shep.