The Catalog Success 200
Catalog Success and Marketing INFORMATION Network® present the Fifth Annual Ranking of the Year’s Leading Catalogers as Measured by Housefile Growth Rates
The Methodology
The Catalog Success 200 contains only those catalogers that have rented out their housefiles during the past two years. Among those, it includes just those mailers that record their 12-month housefile numbers on both their most recent and prior datacards. There certainly could be others out there; but without the numbers for the market to view, they can’t be charted.
- People:
- Paul Miller
- Places:
- U.S.
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