The Catalog Success 200
Catalog Success and Marketing INFORMATION Network® present the Fifth Annual Ranking of the Year’s Leading Catalogers as Measured by Housefile Growth Rates
On these pages, you’ll find 54 catalogs that sell apparel, shoes or accessories. That’s up considerably from the 38 that charted last year. Food and gift catalogs came in strong, topping off at more than 40.
And perhaps not surprisingly, there were just north of 10 business-to-business catalogers making the chart, reflecting the B-to-B business model that relies on finding fewer, but larger, customers compared to B-to-C.
- People:
- Paul Miller
- Places:
- U.S.
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