The Catalog Success 200
Catalog Success and Marketing INFORMATION Network® present the Fifth Annual Ranking of the Year’s Leading Catalogers as Measured by Housefile Growth Rates
A cataloger’s lifeblood is its housefile. One can gauge most companies’ well-being by their sales, profit figures or EBITDA (earnings before interest, taxes, depreciation and amortization). But in the catalog business, most people want to know how viable their housefile growth is; or, in simple terms, how many new customers other catalogers are adding.
- People:
- Paul Miller
- Places:
- U.S.
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