Catalog Success Exclusive: How Gulf Coast DM Sales Weathered the Ills of 2005

Despite a postal rate increase and natural disasters in the United States, direct marketing revenue was up 10 percent from 2004 to 2005, according to a recent report from co-op database provider Abacus obtained exclusively by Catalog Success. Sales increased an average of 15 percent for 2005, with a peak increase of 21 percent over 2004 in August. Sales rose by 13 percent in September, despite Hurricane Katrina’s late August impact. In data revealed exclusively to Catalog Success, Abacus shows the effects Hurricanes Katrina and Rita had on direct sales on the Gulf Coast in Q2 and Q3 2005.