Catalog Success 2006 Article Index

Database Marketing
“How to Hook and Keep Gold Customers” by Donna Loyle, January
“Trim Costs After the Postal Rate Increase” by Matt Griffin, February
“The Drill Down” by Ernie Schell, February
“Special Report: Matchbacks” by Terrell Sellix, March
“How to Use Selling Expense Ratios” by Stephen R. Lett, July
“Get to Know Your Customers Even Better” by Jim Wheaton, October