Catalog Success 2006 Article Index

Customer Acquisition and Retention
“How to Hook and Keep Gold Customers” by Donna Loyle, January
“The Drill Down” by Ernie Schell, February
“When Prospects Aren’t Buying” by Stephen R. Lett, February
“Special Report: Matchbacks” by Terrell Sellix, March
“Continuity Mailer … Who Me? Never! Why Not?” by Shari Altman, May
“Take the Road Less Traveled” by Shari Altman, October
“Catalog Circulation: A Primer in the Basics” by Stephen R. Lett, October
“Plan for 2007: Rank Your Customers, Prospects” by Jim Gilbert, October
“Plan for 2007, Part II: Develop Powerful Promotions for Prospects” by Jim Gilbert, November
“Plan for 2007, Part III: Convert Triers to Buyers to Advocates” by Jim Gilbert, December
“Keep ’em And Hold ’em” by Matt Griffin, December