Catalog Success 2006 Article Index

Creative
“Edwin Watts Golf Could Drive Home More Sales” by Christine Carrington, January
“Test Your Way to a Winning Catalog Cover” by Susan McIntyre, February
“Channel Surfing” by Carolyn Heinze, March
“For BTX, It’s Blink, Think and Google” by Andrea Syverson, April
“Leap of Faith” by Gina Valentino, May
“How to Make the Most of Your Back Cover” by Susan McIntyre, May
“Hit the Right Notes” by Glenda Shasho Jones, June
“A Touch of Nostalgia” by Christine Carrington, July
“The 40-40-20 Rule: Know how and when to invest in creative” by Jim Gilbert, August
“Picture Perfect” by Carolyn Heinze, August
“Monastery Icons: A beautiful catalog that can do better” by Miriam O. Frawley, August
“Classic Merchandise Begs for Better Catalog Effort” by Sarah Fletcher, September
“Profit Prescriptions for Product Density” by Susan McIntyre, October
“Sonlight Curriculum Makes the Grade” by Andrea Syverson, October
“Keep Catalog Sales Healthy” by Christine Carrington, December