Catalog Start-ups: What You Need to Know

Finding segments or pockets of your current housefile that can support another catalog title will add incremental revenue without increasing fixed costs. For example, a gift cataloger may notice that a product category continues to grow, even after it’s been expanded a few times.

Once you have at least 10,000 customers purchasing from a particular product category, you may be able to start another title. This assumes the company can merchandise the new book with at least 300 SKUs. Starting new titles and leveraging your housefile can be a great way to grow your business.